The good content management is one of the most important things to maintain a successful Facebook page. This includes plenty of aspects: provide interesting content to your audience, guarantee an adequate frequency, use Facebook friendly formats and formats which increase your visibility and improve your interaction, conceive engaging postings, etc. There are different approaches to be applied and the scope of content management strategy is really very wide.
This article focuses only on a specific idea which could help you make the daily posts on your Page more appealing. It’s about replacing the unique separate daily posts by developing 1-5-day stories.
Most Facebook administrators follow the general rule to surprise users on a daily basis. They believe they should provide something new every day – new photos, new messages, new information. There is nothing wrong with this strategy and it could be very successful. The inconvenience comes from the efforts in searching and providing fresh new content on a daily basis which is not an easy task and at a certain moment leads to lack of ideas and originality. In such cases the story telling approach can be very helpful because it allows them to dedicate a few days on the same topic. Very often the different aspects of a major topic can be as engaging as the new and fresh daily posts.
You can surely explore deeper some of the topics you write about every day and widen them to generate curious stories to offer to your users.
To be able to write a successful series of posts you need to follow some main steps. They will help you be more focused on the subject, make a good time planning and generate a higher user activity:
- Choose an interesting topic. Review the history of your Page and analyze the successful postings. Select the ones which not only gathered more likes but also provoked a significant amount of comments. This will help you understand what can engage your audience interest and how to make them curious to learn more about the topic. Come up with at least 3 different stories to explore and then go on with step 2.
- Make a research on the main topics you have choosen. See what kind of information and materials you can find on each topic and whether you’ve collected enough data to develop a story. Search especially for nice photos because pictures are extremely well accepted by Facebook users and generate a lot of interactions and shares.
- Structure the story telling posts in advance according to the main idea you want to develop. It could be risky to choose a topic and directly start the series of postings without preparing all the content in advance. The story telling is not just a chaotic accumulation of posts related to a specific theme. A story should have an introduction, core idea and conclusions. Each post should take its proper place into the whole content structure and provide necessary information in the respective way. Bear in mind that the series of posts should be well structured and consistent in order to generate effects.
- Plan your postings in a timely manner. In order to keep users engaged and also not to annoy them or inundatethem with a lot of information, plan well the publication of posts. Write all posts in a file and put a date and hour of posting. Then review the whole story and see if the frequency is relevant.
- Prepare your audience for the story telling and get a feedback in advance. A few days before the publication you can inform your audience about your intentions to dedicate some future postings on a particular topic. You can also explain the reason why you have chosen the topic. The advantages of such introduction are numerous:
- get comments and preferences in advance because this can help you change or adapt something in the information in order to be better accepted
- some users feel flattered when you brief them in advance and ask for their opinion. They would love to be more active by expressing their own opinion on the content instead of being only passive consumers of the information you provide
- by being duly informed users become more careful and check more often for your future postings trying not to miss the information and/or participate with comments and opinion
- Use different formats of information. Try to find different pieces of information in various formats. For example: articles, photos, videos, etc. Every format has its advantages for the presentation of content. The more formats you use the higher number of users will be satisfied. Some of your fans prefer to read articles, others to look at photos only, etc.
Always search for new ways to refresh your timeline content and to retain users’ attention. It’s also important to differentiate from the other pages your fans are following. So, don’t be afraid to try the story telling and enjoy the numerous benefits for your Facebook page content development.
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